Hi, I’m Leonardo Federico, a Paid Media Specialist with over 5 years of hands-on experience creating and optimizing performance-focused campaigns across platforms like Google Ads, Meta Ads, YouTube Ads, LinkedIn Ads, and more.
Over the course of my career, I’ve managed over $12 million in ad spend and helped generate more than 480,000 qualified leads for companies in Brazil and the U.S. My expertise lies in lead generation, conversion-focused campaigns, and full-funnel strategies that consistently deliver measurable ROI at scale.
I’ve had the opportunity to work with amazing companies like MasterClass and ATOM, and I currently work remotely as a Paid Media Specialist at Conversion Logix, where I help develop and optimize campaigns that boost revenue, reduce CPA, and scale advertising budgets responsibly.
I combine creative strategy with deep analytical skills, including conversion tracking, data visualization, and audience segmentation, to make smart, data-driven decisions.
What This Site Is About
Welcome to leofederico.com, my personal space to share what I’ve learned (and keep learning) about the fast-changing world of digital marketing and paid media.
Whether you’re a business owner looking to grow, a marketing professional refining your strategies, or someone just getting started in the industry, this blog was built to help you navigate digital advertising with clarity and confidence.
- Tactical guides for Google, Meta, and other ad platforms
- Real campaign case studies and insights
- Reviews of tools I personally use
- Actionable strategies you can implement today
My mission is to make paid media clear, accessible, and effective for marketers, founders, and advertisers alike.
My Vision & Approach
I believe digital marketing is both an art and a science.
In this blog, I break down complex ideas into practical, actionable steps that you can apply regardless of your business size or budget. All content is:
- Data-driven – backed by testing and performance
- Current – aligned with the latest platform updates
- Straightforward – no fluff, just what works
- Honest – no hype or overpromises
Whether I’m writing about PMAX optimization or audience testing on TikTok, my goal is always the same: help you get real results.
Community Values
I’m building a space for learning, not noise.
At leofederico.com, I encourage:
- Respectful, constructive discussion
- Open sharing of strategies, results, and feedback
- Crediting third-party insights
- Zero tolerance for spam or misleading content
If you want to be part of a professional, collaborative, and transparent marketing community, you’re in the right place.
Tool Reviews & Recommendations
I know the right tools can save time and improve performance so I regularly test and review advertising platforms, tracking solutions, dashboards, and automation tools.
All reviews are based on:
- My real-world usage and testing
- Industry feedback
- Honest opinions, not hype
Transparency note: Some links may be affiliate links. If so, I’ll always disclose it. I only recommend tools I genuinely trust and use.
Diversity & Inclusion
Digital marketing is a global space, and I deeply value the diversity of people, backgrounds, and perspectives that shape this industry.
Here, I aim to share voices, strategies, and insights from across cultures and business types. I want this platform to feel inclusive, useful, and welcoming to marketers everywhere no matter your level of experience or where you come from.